AI Insights · Timothy · July 2022
Top 5 Fashion Games in UAE for Q2 2022
Discover the performance trends of the top 5 fashion games in the UAE during Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 fashion games in the United Arab Emirates exhibited varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:
Hair Challenge from Rollic Games saw a steady increase in weekly downloads, peaking at 6.0K in early May. However, the numbers gradually declined to around 4.3K by the end of June. The game's weekly revenue was minimal, with a slight peak at $21 in mid-April. Active user trends remained relatively stable, fluctuating between 32K to 38K throughout the quarter.
Makeup Artist: Makeup Games by Beauty salon Studio experienced a consistent weekly revenue, ranging between $342 and $558, with a peak at $558 in early April. Weekly downloads showed a downward trend from 4.7K in early April to approximately 3.0K at the end of June. Active users also saw a decline from 9.3K in early April to around 7.0K by the end of the quarter.
Project Makeover by Magic Tavern, Inc. recorded the highest weekly revenue among the top 5, peaking at $9.4K in late April. The app’s weekly downloads fluctuated, with a high of 3.6K in mid-June and a low of 2.1K at the end of May. Despite these fluctuations, active users remained fairly stable, averaging around 34K throughout the quarter.
Vlinder Fashion Queen Dress Up by 丹 苏 showed a significant increase in weekly downloads early in the quarter, reaching a high of 5.0K in late April, before declining to approximately 1.9K by the end of June. Active users followed a similar trend, peaking at 6.9K in mid-May and then stabilizing around 5.2K by the end of June.
Hair Dye! from Crazy Labs had a more turbulent quarter, with weekly downloads peaking at 4.6K in early April before declining to about 1.8K by the end of June. Active users followed a downward trend from 15K in early April to around 7.1K by the end of the quarter.
These statistics reflect the dynamic nature of the fashion gaming sector in the UAE. For more detailed insights, visit Sensor Tower.
